I'm a creative strategist who knows how to make things. Ten years at SXSW took me from a production artist to shaping the creative strategy behind the content itself.
Social Media Strategy
Motion Graphics
Video Editing
Experiential Design
Social Media Strategy Motion Graphics Video Editing Experiential Design
The Brief:
How do you introduce unknown artists to a mainstream audience without it feeling like a hard sell?
The SXSW Music Festival is all about discovering the next big artists in the industry, but a posing issue they face is how to connect those artists with a much wider public audience that isn’t necessarily attending the marquee event.
“If You Know You [Should] Know” is a video series that positions emerging performers alongside household names, allowing the audience to quickly determine whether or not the recommendation is for them. My concept was to position these artist discoveries not as a way to sell badges, but to create that curatorial lens the general public is asking for.
The Result: Not only did these videos have a higher engagement rate than the average post, but they more importantly saw consistently higher save rates across platforms which told us that people wanted to see these recommendations from our teams more.
Dave Franco & Alison Brie took to the red carpet together for the SXSW screening of their horror film Together.
Sticker Pack
The Brief:
How do you turn brand art into something people actually want to post?
The SXSW 2026 Sticker Pack was designed to give SXSW staffers and the general public a set of animated assets they'd actually want to share. In doing so, we created an easy opportunity to turn everyday social posts into organic brand moments. Starting with the amazing illustrations created by Josh Cochran, my role in this project was simple: bring the art to life.
The Result: These animations were an accessible asset not only for socials, but also for marketing materials, presentations, video reels, and more. The stickers garnered over half a million views on GIPHY alone.
Social Video Editing
The crew of Artemis II stopped by the SX Studio in order to teach us a thing or two about the in’s and out’s of space travel.
Larry David answers an audience question during his 2026 session in the most Larry David way possible.
All Together Now SXSW 2026
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